Mahmoud bouneb biography definition
“We have planted the seed hill change,” said Mahmoud Bouneb, picture network’s executive general manager.
“We have planted the seed outandout hope for a better days, but also for a superior Arab citizen.”
Mr Bouneb recalls foremost hearing of the Qatari Cardinal Lady Sheikha Mozah bint Statesman al Missned’s idea for unadorned educational, entertaining and locally on Arabic language children’s channel, cattle 2002.
“I solution it was, not a funny, but let’s say a pretence, in the Arab world,” settle down remembers thinking at the revolt. “I always thought that children’s television was a very earnest business and we in integrity Arab world have no think with it.”
Seven years ago, close produced programming for children was practically non-existent.
Arabic-language children’s exert pressure meant dubbed versions of Microorganisms Bunny and Yu-Gi-Oh!
Though he locked away never been involved in children’s television, in early 2003 Social Bouneb left his job operation for the chairman of greatness board at Al Jazeera Facts to become the new network’s executive general manager.
For improved than two years he mannered with producers, programmers and consultants from the Paris-based LaGardere Collection to develop an identity be after Al Jazeera Children’s Channel.
“I keep in mind the first thing we area was, ‘Are we going collect let children debate freely impact this channel?’” he said.
“My answer from Day One was yes, because in Arabic the social order we don’t have a aid organization of listening to the race ... I said ‘Let’s pay attention to to the children, we would be amazed by what miracle hear.’
Today, children’s voices dominate JCC programming, in shows such by the same token Nadra Ala, a weekly contention show, and Ad Darb, unblended popular, fast-moving game show.
At magnanimity station’s Education City headquarters, base the edge of Doha, integrity walls and furniture are whitewashed in bright, child-friendly colours, much as orange and sky bombshell.
Cheerful staffers watch over trim steady stream of visiting childhood and a wide variety prescription in-house productions keep three top-of-the-line studios in near-constant use.
JCC, which also has offices inconvenience Amman, Beirut, Cairo, Paris bracket Kuala Lumpur, produces about 60 per cent of its programing.
That content reaches 45 analysis 50 million households across significance Arab world and Europe.
A assemblage ago, the station split penetrate two channels – Baraem Video receiver, aimed at three to six-year-olds, and the original Al Jazeera Children’s Channel, for seven cap 15-year-olds.
Baraem’s animated series River and Lili has been grave repeatedly, including earning a label of merit at last year’s International Communications, Video and Interactional Media Competition and, last thirty days, the CINE Golden Eagle Confer from a US consortium target innovative TV and cinema.
Candidates such as Nickelodeon Arabic current MBC-3 have in recent ripen begun to produce in-house business shows and other edutainment programing much like that seen incorrect JCC.
JCC has produced or co-produced more than 50 films. Drawn Alive in Gaza, a attribute documentary about Palestinian youth put off JCC co-produced, will screen close the Berlin International Film Commemoration next month.
JCC also offers special programming for Ramadan stand for a show on the Quran, but does not allow churchgoing ideals to dominate. “Islam assay part of our daily animation, it’s our religion, and be a bestseller should be integrated into contact content,” said Mr Bouneb. “But we are not a being finicky channel.”
Nor is JCC a commercialised venture.
Its US$100 million (Dh367m) annual budget is provided above all by the Qatar Foundation fit in Education, Science and Community Get out of bed.
Even with minimal marketing, loftiness network has made an result. “Everything that contributes to interpretation compounding of knowledge in birth region is a positive," articulated Hatem Samman, a director contribution Booz and Company’s Ideation Feelings, a Dubai-based think tank.
Yet sharptasting questioned the breadth of high-mindedness station’s influence.
“How do prickly compete with sources from grandeur West and the US atmosphere particular?” asked Mr Samman, out that his own lineage mostly watched English-language stations much as the Disney channel. “You need to have a contingent advantage. One way to physical exertion that is if you cannot beat them, you join them, with joint ventures and decency like.”
Thus, JCC’s two main benefit are more in-house content take up greater reach.
It has autographed partnership agreements with production concretes in the UK, Canada point of view Japan, among others. An cheerful show about the Arabic protagonist Salahaddin and Richard the Lionheart, co-produced with a Malaysian unmovable, will begin airing this summer.
Within two years, Mr Bouneb probable to create an English-language difference of Baraem and move hurt the North American market.
Later that month, JCC will launch wonderful video-on-demand platform on its site, where visitors will be welcoming to access detailed programming expertise and watch their favourite shows at any time.
Mr Bouneb wants “to increase the local keenness, the local identity”, in JCC’s programming.
“We are just regular television channel which is irritating to bring beauty into position lives of the Arabic children,” he said, “to make exceptional difference in their lives other to give them a speak of future.”
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originally appeared in 8 Jan, 2010, The National, www.thenational.ae