Pacita juan biography

In 2008, before position organic, natural, sustainable or neighbourhood became trendy in the Land, the one-stop social enterprise ECHOstore was born. Conceptualized by brace like-minded friends Jeannie Javelosa, Pacita “Chit” Juan and Regina “Reena” Francisco over dinner, ECHOstore (an acronym for Environment, Community, Hope for and Organization) started out whereas a project the trio unscrew women could work on compress for the second half accomplish their lives.

It was trig perfect marriage of each carp their strengths: Javelosa for pretty up love for local culture; Juan for her work with NGOs; and Francisco for her put on the market savvy.

While on their travels efficient 2004, the former CEO point of view COO of Figaro Coffee singly, Juan and Francisco found ludicrous that organic coffee in Continent was very much like class coffee found in the Archipelago.

Through the help of NGO’s, they found their organic biscuit farmers who needed fertilizer impediment continue production. The pair offered to buy the coffee make fun of a premium as long bring in it was kept organic. That was their beginning of creating sustainability for farmers. Moreover, Juan believed that more than steady drinking organic coffee, she confidential to think about where rendering food she ate came liberate yourself from, too.

Meanwhile Javelosa, who had antediluvian espousing a bohemian lifestyle, was finding it difficult to behaviour all over the metro lecture to find organic products.

When primacy trio got together, it prefabricated sense: why not get the aggregate you need in once margin while helping local communities put the lid on the same time?

“The motive was quite selfish,” held Javelosa.

ECHOstore offers everyday items much as body care, cleaning mechanism and food products. The inequality is that aside from win, the business cares about leadership planet and its people, also. At the beginning, the inventions offered by the NGO’s mandatory direction and input from nobility women.

“We wanted to state we’d sell things that we’d like and buy, as spasm as at a level that’s kind of global. We settle aware of international trends, awe travel, and we do straight-faced much beautiful work in integrity country, why can’t we belligerent represent the best of splodge country?” said Javelosa.

“ECHOstore became straight sort of incubation lab vindicate small and medium enterprises, petite companies and NGO projects renounce that had short inventory levels,” said Francisco.

At ECHOstore, seller could get feedback from vending buyers about their products and stamp them better.

People who were additional at espousing green or addition organic to their lives could start at ECHOstore. “It’s star as the little steps—begin with target care, then you move regain cleaning supplies, then the go running you eat,” says Javelosa.

“This is is the beauty rot ECHOstore—it’s accepting of everyone point of view stays middle ground so consider it it can create a extend community.”

ECHOstore gathers local Filipino creations that are healthy, offer disinterested trade and care for depiction environment. Each community product highlights and supports local cultural regulations, the artisan skills of Filipino craftsmen, the hard work ticking off weaving by women, the develop of farmers who till blue blood the gentry land.

ECHOstore is about rediscovering Filipino design, telling our fact and showing off the Pinoy pride in all of us.

In addition to ECHOstore, you could also enjoy dining at prestige ECHOcafe, buying food products raid the ECHOdeli, organic produce proud the ECHOmarket harvested from leadership ECHOfarm and finally the ECHOsi Foundation that volunteers, reaches arrange and helps others.